Phoebe's Social Media & Marketing Communication Journey

The new Internet era is also known as the "Fans Economy" era. Fans are equal to customers. Social media marketing has become a necessary tool for marketing, with over 97% of marketers using it. But there are thousands of social marketing methods. What do you do most to be favored by consumers? When it comes to social media marketing, we have to mention the faithful believer - Starbucks . Look at a few of the eye-popping Starbucks social media statistics: 36.9 million Facebook likes 11.3 million Twitter followers 18.2 million Instagram fans 238K YouTube subscribers These staggering numbers speak for themselves. Starbucks has taken its successful offline branding to its online platform. How do they do it? Facebook + Twitter: Promote New Products In 2011, Starbucks set up a Facebook account to promote the new Blonde Roast coffee beans. Consumers can get new product information, enjoy free Blonde Roast, and repost information to friends via Fa...

Judging by the power of twitter in the Trump election, it's not hard to see that this is the era of social media. As Charlene Li and Josh Bernoff have defined Groundswell in " Groundswell: Winning in a World Transformed by Social Technologies. " : Groundswell is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations. (p. 9) People get the information they need from each other. Distance and time can no longer limit them.  (Photo: Rafia Shaikh) Meanwhile, social media is gaining popularity as a search engine for products and services. Social media platforms are taking bold approaches to encourage potential consumers to buy from social brands. In the last year or two, we've seen top platforms like Instagram and Snapchat introduce features that allow brands to tag products in posts and link directly to e-commerce sites. Are there any other benefits? Of course...

       Teens who spend more than three hours a day on social media are more likely to report high levels of behaviors that may be indicators of mental health problems compared to adolescents who do not use social media at all, according to a new study from researchers at the Johns Hopkins Bloomberg School of Public Health. (Hoffman 2019)      Social media is like a magnet with "magic power", which firmly grasps the mood and attention of many people. Warnings of some researchers alone are far from enough to erase their "magic power." It is precisely because of this that we will repeatedly see the magical realism spectacle of “warning the news of social media harm on social media to form a wave of communication”.        From the perspective of business logic, it is normal for social media operators to focus on making users “addicted”. The social media that we are exposed to every day, although seemingly unremarkable, is t...