There are many common marketing methods, and the most appealing is word of mouth marketing. Word-of-mouth marketing is a kind of marketing method that is widely spread in people's mouths or in the market. It attracts more customers mainly through recognition and praise of product brands. Some products were not noticed at the beginning of the sale. But as time went by, it became popular and widely spread under the public's evaluation. Let's look at an example of Chipotle. Casual dining chain Chipotle has somewhat distinguished itself being a national chain that sources its ingredients locally. That said, “ingredients sourced locally” isn't necessary something that is going to blow up anyone's Facebook feed. In order to spearhead word of mouth, Chipotle released an online video called ‘The Scarecrow’, depicting a dystopian world in which a scarecrow is forced to work in a fictional factory but eventually rebels to run his own. The video also happ...