Judging by the power of twitter in the Trump election, it's not hard to see that this is the era of social media. As Charlene Li and Josh Bernoff have defined Groundswell in " Groundswell: Winning in a World Transformed by Social Technologies. " : Groundswell is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations. (p. 9) People get the information they need from each other. Distance and time can no longer limit them. (Photo: Rafia Shaikh) Meanwhile, social media is gaining popularity as a search engine for products and services. Social media platforms are taking bold approaches to encourage potential consumers to buy from social brands. In the last year or two, we've seen top platforms like Instagram and Snapchat introduce features that allow brands to tag products in posts and link directly to e-commerce sites. Are there any other benefits? Of course
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