Phoebe's Social Media & Marketing Communication Journey

Last week we compared Dunkin' Donuts and Starbucks' social media strategies. As one of the world's largest coffee conglomerate, Dunkin' Donuts continues to be one of the most well-known coffee spots in the United States. Despite its popularity, the Dunkin'Donuts brand still lags behind Starbucks on social media. Geographic market According to this map by Flowing Data , we've learned that we have been asking the wrong question when it comes to America's favorite coffee chain. It isn't about which coffee chain is better -- Starbucks or Dunkin' Donuts -- but where it's better. Not too surprisingly, Dunkin' Donuts is New England's coffee chain of choice -- Bostonians' love for Dunkies will never, ever falter. And on the West Coast, Starbucks is top dog. A plan to use innovation, data, and technology to drive sales, take creative approaches to maintaining leading U.S. franchise returns, focus on growth in the international...

Introduction Dunkin' Donuts is an American multinational coffee/donut company and quick-service restaurant. It was founded by William Rosenberg in Quincy, Massachusetts in 1950. The chain was acquired by Baskin-Robbins' holding company Allied Domecq in 1990; its acquisition of the Mister Donut chain and the conversion of that chain to Dunkin' Donuts facilitated the brand's growth in North America that year. Dunkin' Donuts and Baskin-Robbins have been subsidiaries of Dunkin' Brands, headquartered in Canton, Massachusetts, since 2004. The chain began rebranding as a "beverage-led company", and was renamed Dunkin', in January 2019. With nearly 12,000 locations in 36 countries, Dunkin' is one of the largest coffee and baked goods chains in the world. Its products include donuts, bagels, other baked goods, and a variety of hot and iced beverages. Platforms Dunkin' has a simple strategy on social media - to effectively sell their col...