Phoebe's Social Media & Marketing Communication Journey

In chapter 11 ( Groundswell: Winning in a World Transformed by Social Technologies ), Charlene Li and Josh Bernoff talked about how to use the power of the groundswell to motivate employees.            Motivation is an employee's intrinsic enthusiasm about and drive to accomplish activities related to work. Motivation is that internal drive that causes an individual to decide to take action. Every person has activities, events, people, and goals in their life that they find motivating. The trick for employers is to figure out what employees really want and create a motivating work environment. The workplace is evolving and shifting. Leaders need to realize that the wants and needs of employees are changing. We saw this when we learned how to create a culture where Millennials and members of Generation Z can thrive. Empowerment and motivation happen when people solve their own problems and create their own aspiratio...

There are many common marketing methods, and the most appealing is word of mouth marketing. Word-of-mouth marketing is a kind of marketing method that is widely spread in people's mouths or in the market. It attracts more customers mainly through recognition and praise of product brands. Some products were not noticed at the beginning of the sale. But as time went by, it became popular and widely spread under the public's evaluation. Let's look at an example of Chipotle. Casual dining chain Chipotle has somewhat distinguished itself being a national chain that sources its ingredients locally. That said, “ingredients sourced locally” isn't necessary something that is going to blow up anyone's Facebook feed. In order to spearhead word of mouth, Chipotle released an online video called ‘The Scarecrow’, depicting a dystopian world in which a scarecrow is forced to work in a fictional factory but eventually rebels to run his own. The video also happ...

Judging by the power of twitter in the Trump election, it's not hard to see that this is the era of social media. As Charlene Li and Josh Bernoff have defined Groundswell in " Groundswell: Winning in a World Transformed by Social Technologies. " : Groundswell is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations. (p. 9) People get the information they need from each other. Distance and time can no longer limit them.  (Photo: Rafia Shaikh) Meanwhile, social media is gaining popularity as a search engine for products and services. Social media platforms are taking bold approaches to encourage potential consumers to buy from social brands. In the last year or two, we've seen top platforms like Instagram and Snapchat introduce features that allow brands to tag products in posts and link directly to e-commerce sites. Are there any other benefits? Of course...