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Last week we compared Dunkin' Donuts and Starbucks' social media strategies. As one of the world's largest coffee conglomerate, Dunkin' Donuts continues to be one of the most well-known coffee spots in the United States. Despite its popularity, the Dunkin'Donuts brand still lags behind Starbucks on social media. Geographic market According to this map by Flowing Data , we've learned that we have been asking the wrong question when it comes to America's favorite coffee chain. It isn't about which coffee chain is better -- Starbucks or Dunkin' Donuts -- but where it's better. Not too surprisingly, Dunkin' Donuts is New England's coffee chain of choice -- Bostonians' love for Dunkies will never, ever falter. And on the West Coast, Starbucks is top dog. A plan to use innovation, data, and technology to drive sales, take creative approaches to maintaining leading U.S. franchise returns, focus on growth in the international