Phoebe's Social Media & Marketing Communication Journey

Judging by the power of twitter in the Trump election, it's not hard to see that this is the era of social media. As Charlene Li and Josh Bernoff have defined Groundswell in " Groundswell: Winning in a World Transformed by Social Technologies. " : Groundswell is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations. (p. 9) People get the information they need from each other. Distance and time can no longer limit them.  (Photo: Rafia Shaikh) Meanwhile, social media is gaining popularity as a search engine for products and services. Social media platforms are taking bold approaches to encourage potential consumers to buy from social brands. In the last year or two, we've seen top platforms like Instagram and Snapchat introduce features that allow brands to tag products in posts and link directly to e-commerce sites. Are there any other benefits? Of course...

       Teens who spend more than three hours a day on social media are more likely to report high levels of behaviors that may be indicators of mental health problems compared to adolescents who do not use social media at all, according to a new study from researchers at the Johns Hopkins Bloomberg School of Public Health. (Hoffman 2019)      Social media is like a magnet with "magic power", which firmly grasps the mood and attention of many people. Warnings of some researchers alone are far from enough to erase their "magic power." It is precisely because of this that we will repeatedly see the magical realism spectacle of “warning the news of social media harm on social media to form a wave of communication”.        From the perspective of business logic, it is normal for social media operators to focus on making users “addicted”. The social media that we are exposed to every day, although seemingly unremarkable, is t...